Patti Wilkins is (1) ……… artist development manager who lives and works in London. She specialises in pop music and (2) ……… for managing the production (3) ……… a pop singer’s new single or album and (4) ……… that it involves.She is the person who selects the songs for the album, the photographs for publicity purposes, who shoots the video and chooses the clothes the singer (5) ……… for that video. In (6) ……… typical day she will meet the people designing the artwork for the album, the singer’s manager, journalists, and marketing managers.(7) ……… the week she will have to listen to the hundreds of tapes that are (8) ……… to the record company by singers and bands hoping to (9) ……… famous one day. She needs to understand (10) ……… makes a good pop band and at the same time has to be (11) ……… to spot star potential. In (12) ……… of working long hours she feels it is (13) ……… it when a dong finally gets into the pop charts.She learnt about the pop industry by (14) ……… work experience and editing British pop magazines (15) ……… well as taking a business course. In that way she (16) ……… out how to go about marketing and selling in the highly competitive music industry
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