Conference that communicates the es

Conference that communicates the essence of the cast-ing process, to the 1968 logo for an exclusive boutique
that uniquely expresses the name Flora through the use
of five different historical designs from the Renaissance.
Recent British graphic design, page 483
In London, emerging design studios offer different ap-proaches to visual problem solving and find inspiration
in eclectic fine art, ephemeral pop culture, and traditional
graphic design. Among the London-based designers and
design firms included in the chapter are Vaughan Oliver,
noted for his series of record covers and promotional
print collateral for a variety of clients; Michael Johnson,
whose work is recognized as witty and clever and incor-porates wordplay and visual puns; Why Not Associates,
an experimental and multidisciplinary London-based
firm whose work includes postage stamps, corporate
identity, environmental design, television titles, and mo-tion graphics; Pentagram, which continues its interdis-ciplinary design practice with a number of new mem-bers; Vince Frost, whose collaboration with illustrators,
photographers, and writers is exemplified by the literary
magazine Zembla a fusion of writing, photography,
illustration, and expressive typography; and Siobhan
Keaney, known for her non-mainstream approach and
carefully structured, yet seemingly spontaneous work.
The rise of Japanese design, 485
After World War II, Japan’s rise from defeat to become
a leader in technology and manufacturing paralleled
its emergence as a major center for graphic creativity.
Graphic designers in Japan sought to maintain national
traditions while incorporating international influences.
For example, the systematic organization and theoretical
foundation of European constructivism, a major resource
for the Japanese design movement, was curbed by the
Japanese inclination toward intuitive problem solving,
centered compositions, and the simple forms of the
mon, traditional family crests.
The Japanese designers who are introduced in Chap-ter 23 include Ryuichi Yamashiro, Yusaku Kamekura,
Masuda Tadashi, Kazumasa Nagai, Ikko Tanaka, Takenobu
Igarashi, Tadanori Yokoo, Shigeo Fukuda, Koichi Sato,
and Takenobu Igarashi. Among the contributions of the