KARL ULRICH AND STEVEN EPPINGER, 2000“In 1996, the new Motorola StarTAC design emerged from a product vision to be‘more wearable’ than previous cellular telephones. . . . StarTAC sales havereached into the millions. Success can be attributed to several factors: the smallsize and weight, performance features, superior ergonomics, durability, and easein manufacturing the appearance.
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