As Lasica (2003, para. 2) observes, “participatory journalism is a slippery creature. Everyone knows what audience participation is, but when does that translate into journalism?” Often the dominant criterion used to define journalism in response to open digital publishing forms has been the level of editorial intent present. Although 4the technical means of gathering and publishing information are increasingly more widely available, the application of a conscious editorial filter – for example applying a principle of balance to a multi-sided story, checking the veracity of details, and more generally adopting an intended ‘newsy’ style - is seen as one of the defining elements that turns content into a piece of journalism. Nonetheless, the blurring of the boundary between news production and news consumption that is at the heart of participatory journalism remains most obvious in audience contributions to mainstream news coverage
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