In 1994, Bezos left his vice-president position at D. E. Shaw, a Wall Street firm, to move forward with his business idea that would soon become Amazon.com.2 Before the end of 1994, Jeff Bezos incorporated his book e-commerce company as “Cadabra”.3 Later, Bezos rebranded the company as Amazonfor two distinct reasons: The alphabetical advantage when listed in directories and metaphorically representing the Amazon River in terms of the company’s size. Piloted right out of Bezos’s garage, Amazon became an instant success and soon acquired a warehouse for continued operations.
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