News executives must sort through a

News executives must sort through a tremendous surplus of information and decide what is to be ‘news.”
In addition to deciding what is and what is not news, news executives provide cues to mass audiences about the importance of an issue, personality, or event. Some matters are covered prominently by the media, with early placement on a newscast and several minutes of time, or with front-page newspaper coverage, including big headlines and pictures. The amount of coverage tells us what is important and what is not.
Of course, politicians, professional public relations people, interest group spokespersons, and various aspiring celebrities all know that the decisions of the media are vital to the success of their issue, their organization, and themselves. So they try to attract media attention by deliberately engaging in behavior or manufacturing situations that are likely to win coverage. The result is the ‘media event” —an activity arranged primarily to stimulate coverage and thereby attract public attention to an issue or individual. Generally, the more bizarre, dramatic, and sensational it is, the more likely it is to attract coverage. A media event may be a press conference to which reporters from the television stations and newspapers are invited by public figures—even when there is really no news to announce. Or it may be a staged debate, confrontation, or illustration of injustice. Political candidates may visit coal mines, ghetto neighborhoods, and sites of fires or other disasters. Sometimes protests, demonstrations, and even violence have been staged primarily as media events to dramatize and communicate grievances.
Media Bias. In exercising their judgment regarding which stories should be given television time or newspaper space, media executives must rely on their own political values and economic interests as guidelines. In general, these executives are more liberal in their views than other segments of the nations leadership.

Kết quả (Việt) 1:

Tin tức điều hành phải sắp xếp thông qua một thặng dư to lớn của thông tin và quyết định những gì là ' tin tức. "Ngoài quyết định là gì và những gì không phải là tin tức, tin tức điều hành cung cấp tín hiệu cho các khán giả đại chúng về tầm quan trọng của một vấn đề, nhân cách, hoặc sự kiện. Một số vấn đề đều được đặc trưng bởi các phương tiện, với các vị trí đầu trên một mại và vài phút thời gian, hoặc với tờ báo trước phạm vi bảo hiểm, bao gồm cả tiêu đề lớn và hình ảnh. Số tiền bảo hiểm cho chúng ta biết những gì là quan trọng và những gì không.Of course, politicians, professional public relations people, interest group spokespersons, and various aspiring celebrities all know that the decisions of the media are vital to the success of their issue, their organization, and themselves. So they try to attract media attention by deliberately engaging in behavior or manufacturing situations that are likely to win coverage. The result is the ‘media event” —an activity arranged primarily to stimulate coverage and thereby attract public attention to an issue or individual. Generally, the more bizarre, dramatic, and sensational it is, the more likely it is to attract coverage. A media event may be a press conference to which reporters from the television stations and newspapers are invited by public figures—even when there is really no news to announce. Or it may be a staged debate, confrontation, or illustration of injustice. Political candidates may visit coal mines, ghetto neighborhoods, and sites of fires or other disasters. Sometimes protests, demonstrations, and even violence have been staged primarily as media events to dramatize and communicate grievances.Media Bias. In exercising their judgment regarding which stories should be given television time or newspaper space, media executives must rely on their own political values and economic interests as guidelines. In general, these executives are more liberal in their views than other segments of the nations leadership.