What do we learn from SWthe primary lesson is that though "relationship are relatively 'soft' organizational factors and therefore tempting to neglect tempt challenging conditions, strong working relationships allow Organizations to move beyond the traditional trade-offs between efficiency and quality and to achieve high levels of both, simultaneously.Southwest's success is not an accident. Its success leaves clues for you. The company has concentrated on four areas, and it does them very well. If your practice does the same, you, too, will fly high like Southwest Airlines. Here are Southwest's four lessons of success.Create a legendary culture.Employees come first. Customers come second.Make your work fun.Give back. It's the right thing to do!
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