12. Use Shopper's IntuitionLook at the site with a critical eye. And heed the old adage, "If it looks too good to be true, it probably is." If any of these questions trigger a warning bell in your head, you will be wise to find another online merchant:• Are there extraordinary claims that you question?• Do the company's prices seem unusually low?• Does it look like the merchant is an amateur?• Are there a lot of spelling or grammar errors?• Does the company's phone go unanswered.• The use of a post office box might not send up a red flag, but a merchant who does not also provide the company's physical address might be cause for concern.
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