For example, Paul knows that the Brenda persona is very social and loves to share withher friends and family. She likes them to know about bargains and new ways to fideasy, healthy foods for her family. She is also a driven, goal-oriented person who likesto achieve. Matching up those characteristics means that Brenda is primarily motivatedby socializing and secondarily by advancement. Based on that knowledge, Paul needsto create a gamifiation that allows his Brenda personas to share while also giving themincentive to achieve.Creating your player personasThese exercises are designed to help you create your player personas. Again, this mayrequire some additional research on your part, but we've built that into the overallgamifiation plan. This step is critical, as after you have created these personas,they will be used as a guide to help create the rest of your gamifiation program.1. Create your marketing personas using the following table—create at least twopersonas but no more than four:
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