Destination managers and developers all over the world, but specifically in New Zealand and the United Kingdom, have identified the visitors, industry, community, and environment (VICE) model as a critical success factor in the sustainable development of any tourism destination. Equitable interaction among the VICE must occur before the tourism destination will be sustainable. The VICE model was used to identify the profiles, demands, and needs of the visitors to the festival; the role and impact of the event on the industry and businesses; the impact on the Nelspruit community and environment (where the Innibos Arts Festival is held); and how these elements should synergize with a view to ensure sustainability. Self-completion questionnaires were used to determine the sustainability of the festival.