Schultz’s team is hard pressed to grind out new profits in a home market that is quickly becoming saturated. Amazingly, with over 10,000 stores scattered across the United States and Canada, there are still eight states in the United States with no Starbucks stores. Frappuccino free cities include Butte, Montana, and Fargo, North Dakota. But big cities, affluent suburbs,and shopping malls are full to the brim. In coffee crazed Seattle, there is a Starbucks outlet for every 9,400 people, and the company considers that the upper limit of coffee-shop saturation. In Manhattan’s 24 square miles, Starbucks has 124 cafés, with more on the way.
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