This topic is intended to help you think about strategy, not to make a business plan more difficult. If this framework for analysis does not work for you, just remove it from the plan outline. Imagine a pyramid made of three levels of square boxes. The pyramid would look something like the following: Strategy Tactic Tactic Tactic Program Program Program Program Definitions do not have to be exact. Strategy is the main focus, such as a specific target market, product opportunity, or positioning statement. Example: A computer store's strategy is to build longer-term relationships with business customers. Tactics are there to implement strategies. Example: The strategy tactics might include increasing networking offerings, training, and support. Programs are specific business activities, each of which has concrete dates and responsibilities, and probably a budget. Example: Programs for the strategy might include upgrade mailings, seminars, installation services, and network training.Additional DetailYou do not necessarily do a complete business strategy in a single pyramid. Each fundamental pole of business strategy might be a different pyramid. One important benefit of the pyramid method is integration and alignment. If your strategy is to focus on one thing or another, you should be able to trace that strategy into tactics and, most important, your actual spending priorities and activity priorities. Flip back and forth between your pyramid strategy and your Milestones table, and ask yourself if the specifics of your milestones plan match the emphasis you put on strategy. Press F1 for help
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