can every brand achieve resonance with its customers ? why or why not?not every brand can achieve resonance, because it requires a strong personal and psychological attachment to the brand. a brand that customers buy out of necessity, based on price or availability, is not likely to create resonance with those customers. for example, " price loyalty" is not the same as behavioral loyalty, because as soon as a lower-priced brand enters the market, price loyal customers will probably switch. Factors such as behavioral loyalty, attitudinal attachment, sense of community, and active engagement affect brands from achieving resonance
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