Examples of Costco’s incredible annual sales
volumes included 96,000 carats of diamonds (2006),
1.5 million televisions, $300 million worth of digital
cameras, 28 million rotisserie chickens (over
500,000 weekly), 40 percent of the Tuscan olive oil
bought in the United States, $16 million worth of
pumpkin pies during the fall holiday season, $3 billion
worth of gasoline, 21 million prescriptions, and
52 million $1.50 hot dog/soda pop combinations.
Costco was also the world’s largest seller of fine
wines ($385 million out of total 2006 fi ne wine sales
of $805 million). At one of Costco’s largest volume
stores, which had annual sales of $285 million and
232,000 members, annual sales volume ran 283,000
rotisserie chickens, 375,000 gallons of milk, and 8.4
million rolls of toilet paper—this store had an average
customer bill per trip of $150.
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