The last decade witnessed an increase in research about digital switchover. Brown and Picard (2005) and Iosifidis (2005, 2006, 2011) considered the topic in the European context, and Cave and Nakamura (2006) compared experiences in the Americas, Europe, and Japan. Further comparative studies include Galperin (2004) (between America and Britain) and Garcia Leiva et al. (2006) (between Europe, the United States, and Japan). However, Korea has rarely been explored with the exception of Jung’s (2010c) study of the legal background and the policy issues in the switchover. This study aims to fill this lacuna.1 To do this, I consult government documents, con -sultation papers, academic publications, and reports by the Korea Communications Commission (hereafter KCC), DTV Korea, and the Korea Radio Promotion Association (hereafter RAPA). I also conducted in-depth interviews with two KCC and DTV Korea staff between December 2010 and January 2013. Based on these, I discuss the recent development of digital switchover, identify the challenges, and propose the implementation of a more effective communication strategy and the introduction of free digital television, KoreaView, to complete the switchover of cable services.
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