As a result of the growth of the e-

As a result of the growth of the e-commerce in the tourism industry, the travelers
have many options provided by the Internet to acquire online, in the comfort of their
houses or offices, touristic products and services. Moreover, the Internet make easier to
locate low prices in tourist services as such as air tickets and hotel rooms. Finally it gives
tourists an overwhelming amount of information to create a unique trip.
So far some evidences about the positively the Internet’s effects on travelers have
been showed. However it is necessary to show a big picture of the situation. In this sense it
is important to understand that the typical value chain in tourism that, according to Li and
Suomi, consists of four components: travel service provider, travel operator, travel agent
and travelers (4). Further, for suppliers is urgent to move up immediately and effectively to
electronic market place through sites where travelers can buy their services. Besides the
facilities providing by the Internet in the purchases, the providers can monitor the travelers’
needs, their desires, their searching interests, expectations and opinions to improve process
and services. In other words, for providers the Internet is useful in many ways because
through it they are closer to the costumers, the purchases become easier and also they can
get a quick feed back about their services.
Until now, it is clear that the Internet has become in the perfect vehicle to connect
travel service providers and travelers. Therefore, the question is what happens with the
intermediaries. Certainly for them the scenario is changing. Their offers are being
substituted by closer substitutes on the Internet sites. In spite of this, they are adapting to
this scenario and they are taking an advantage of their most important asset, which is their
experience and their professional expertise. Through it, they are designing travel packages
with higher level of complexity which are offered in their offices and also online. In other
E. Duncan
The Internet Effects on Tourism Industry 7 | P a g e
words, they are working on the specialization of tourist product design. In addition, its
electronic incursion has become in a strategy to get a global business and generate
competitive advantage. Finally, “Explosive growth” affirms that traditional travel agencies
are working online and they are instilling loyalty among their customers.
In conclusion, the Internet has a remarkable impact on today’s tourism. The
journeyers have several tools provided by the Internet for receiving, looking for and sharing
information to plan their travels. In addition, the Internet facilitates the communication
between customers and suppliers to obtain information and purchase products at lower
fares. Also, Global Distribution Systems via the Internet have provided a new distribution
channel for the retail of tourist products and services. Furthermore, the Internet has
affected each actor in the value chain in the tourism industry. For the suppliers the Internet
is providing directly information of their customers helping to increase their sales. Therefore
these providers have started to create and improve their sites in order to take advantage of
the trend in costumer’s behavior. Furthermore, the intermediaries have realized that they
have to adapt to the new environment, they are providing their special services through the
Internet. Also travel agencies, thanks to their professional knowledge, are designing and
creating new products and specialist travels which are offering off and online. Moreover
these companies are seeking global business through the Internet. Finally for travelers the
Internet has become as an open door where they are able to find instruments to satisfy
their needs and facilitate the purchases with lower fares. Thus, the travelers do not have to
face any dilemma about where to go, how to go and what to do; now they just have the
Internet.

Kết quả (Việt) 1:

Là kết quả của sự phát triển của e-commerce trong ngành công nghiệp du lịch, khách du lịchcó nhiều lựa chọn cung cấp bởi Internet để có được trực tuyến, trong sự thoải mái của họnhà hoặc văn phòng, sản phẩm du lịch và dịch vụ. Hơn nữa, Internet làm cho dễ dàng hơn đểxác định vị trí với giá thấp trong dịch vụ du lịch như vậy là vé máy bay và phòng khách sạn. Cuối cùng nó mang lại chokhách du lịch một số tiền quá nhiều thông tin để tạo ra một chuyến đi duy nhất.Hiện nay có một số bằng chứng về những tác động tích cực của Internet ngày lẻđược cho thấy. Tuy nhiên, nó là cần thiết để hiển thị một bức tranh lớn về tình hình. Trong ý nghĩa nóquan trọng là phải hiểu rằng chuỗi giá trị điển hình trong du lịch mà, theo Li vàSuomi, bao gồm bốn thành phần: đi du lịch cung cấp dịch vụ, nhà điều hành du lịch, du lịch đại lývà khách du lịch (4). Hơn nữa, đối với nhà cung cấp là khẩn cấp để di chuyển lên ngay lập tức và có hiệu quả đểđiện tử ra thị trường thông qua các trang web nơi mà du khách có thể mua dịch vụ của họ. Bên cạnh đó cácTiện nghi cung cấp bởi Internet trong việc mua bán, các nhà cung cấp có thể theo dõi các du kháchnhu cầu, mong muốn của họ, của tìm kiếm lợi ích, những kỳ vọng và ý kiến để cải thiện quá trìnhvà dịch vụ. Nói cách khác, cho nhà cung cấp Internet là hữu ích trong nhiều cách vìthông qua đó họ có gần gũi hơn với các costumers, việc mua bán trở nên dễ dàng hơn và cũng có thểcó được một cách nhanh chóng ăn trở lại về dịch vụ của họ.Cho đến nay, nó là rõ ràng rằng Internet đã trở thành trong chiếc xe hoàn hảo để kết nốitravel service providers and travelers. Therefore, the question is what happens with theintermediaries. Certainly for them the scenario is changing. Their offers are beingsubstituted by closer substitutes on the Internet sites. In spite of this, they are adapting tothis scenario and they are taking an advantage of their most important asset, which is theirexperience and their professional expertise. Through it, they are designing travel packageswith higher level of complexity which are offered in their offices and also online. In other E. DuncanThe Internet Effects on Tourism Industry 7 | P a g ewords, they are working on the specialization of tourist product design. In addition, itselectronic incursion has become in a strategy to get a global business and generatecompetitive advantage. Finally, “Explosive growth” affirms that traditional travel agenciesare working online and they are instilling loyalty among their customers.In conclusion, the Internet has a remarkable impact on today’s tourism. Thejourneyers have several tools provided by the Internet for receiving, looking for and sharinginformation to plan their travels. In addition, the Internet facilitates the communicationbetween customers and suppliers to obtain information and purchase products at lowerfares. Also, Global Distribution Systems via the Internet have provided a new distributionchannel for the retail of tourist products and services. Furthermore, the Internet hasaffected each actor in the value chain in the tourism industry. For the suppliers the Internetis providing directly information of their customers helping to increase their sales. Thereforethese providers have started to create and improve their sites in order to take advantage ofthe trend in costumer’s behavior. Furthermore, the intermediaries have realized that theyhave to adapt to the new environment, they are providing their special services through theInternet. Also travel agencies, thanks to their professional knowledge, are designing andcreating new products and specialist travels which are offering off and online. Moreoverthese companies are seeking global business through the Internet. Finally for travelers theInternet has become as an open door where they are able to find instruments to satisfytheir needs and facilitate the purchases with lower fares. Thus, the travelers do not have toface any dilemma about where to go, how to go and what to do; now they just have theInternet.