The Four C’s of Effective Communication
1. Context - Having the right situational context is key. Who are the relevant parties to the conversation or discussion thread? Are there relationships and inter-dependencies and previous conversations that I’m not aware of? Do I fully understand what is at stake? In the multi-party transactions in which we often get involved in venture capital, sending out a quick response to even a simple query can backfire if the timing is wrong or the information out of date. Sometimes you can even answer a specific question in a technically correct manner, but be practically incorrect because you’ve failed to appreciate the bigger picture.
2. Content – The message needs to be delivered in clear manner with the right tone and style for the occasion. Having the right content means checking facts and being consistent with past discussion threads. If there is one thing that I have seen kill a negotiation or productive progress in a discussion, it is inconsistency of message, which both confuses others and diminishes your credibility. Get the facts and your message points straight in your head, then focus on delivering them in the clearest, most understandable, most consistent manner possible.
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