Quality characteristics of goods and servicesFunctionality – how well the product or service does the jobfor which it was intended.Appearance – aesthetic appeal, look, feel, sound and smellof the product or service.Reliability – consistency of product or services performanceover time.Durability – the total useful life of the product or service.Recovery – the ease with which problems with theproduct or service can be rectified or resolved.Contact – the nature of the person-to-person contactsthat take place.
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