The main objectives of a destination management system are the following:
- To efficiently integrate and facilitate interaction among all stakeholders;
- To optimize the relationships with targeted groups;
- To collect, manage and distribute information on tourism products to a larger number of consumers and tourism distributors throughout the world;
- To develop an integrated tourism product and service offer;
- To provide up-to-date and attractive tourism information and products according to a country's interests;
- To allow consumers to make a reservation easily and receive a confirmation quickly;
- To reduce marketing costs compared with traditional channels (such as printed material);
- To collect information on customers and to design marketing strategies for different market segments.
Collating, presenting and marketing tourism information is a challenging task for developing countries. A viable option for destination management system stakeholders is to adopt a strategy that closely associates public intervention with private initiative and optimizes the interaction with customers.
Defining a tourism strategy based on destination resources, consumer demand and the interest of local communities is the first step towards developing an effective e-tourism strategy. The Destination Management System can be used to build the image of the destination and eventually as an online reservation system. The effectiveness of a destination management system depends on the costs involved and the capacity of operators to run different functionalities, the technological, human and financial resources available, and the capacity of the various stakeholders. Success in the development of a destination management system will require a good organizational structure and cooperation mechanisms between the government and the private sector, as well as capacity-building activities
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