. Visual Thinking Ubiquitous access to Image editing and design software, together with zealous media inculcation on all things design, has created a tidal wave of design makers outside our profession. Indeed, in our previous book, Y: Design It Yourself, we extolled the virtues of learning and making, arguing that people acquire pleasure, knowledge, and power by engaging with design at all levels. With this volume we shift the climate of the conversation. Instead of skimming the surface, we dig deeper. Rather than issuing instructions, we frame problems and suggest possibilities. Inside, you will find many examples, by students and professionals, that balance and blend idioscyncrasy with formal discipline. Rather than focus on practical problems such as how to design a book, brochure, logo, or website, this book encourages readers to experiment with the visual language of design. By "experiment," we mean the process of examining a form, material, or process in a methodical yet open-ended way. To experiment is to isolate elements of an operation, limiting some variables in order to better study others. An experiment asks a question or tests a hypothesis whose answer is not known In advance.
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