Executive Summary............................................................................................................ 1Situational Analysis .......................................................................................................... 2 - 7Target Audiences ................................................................................................................. 8 - 9Objectives ..................................................................................................................................... 10 -13Day-to-Day................................................................................................................................... 14 -16Strategies .................................................................................................................................. 14Tactics ........................................................................................................................................... 15 -16Đo lường và đánh giá... 21Timetable .......................................................................................................................................... 22Budget.................................................................................................................................................. 23About the Agency ........................................................................................................... 24 - 27Appendix.......................................................................................................................................... 28 - 32
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