In September 2000, 17,000 best dist

In September 2000, 17,000 best distributors gathered at Olimpisky stadium for celebration of the fourth anniversary of VISION company. The culmination of the two-day holiday was a seven-hour speech by President Dmitry Buriak. The cram-full stadium was plunged into darkness. Only a stage was Illuminated. There was walking a middle-aged man dressed in a white suit. Seventeen thousand people were standing at attention and intently listening to the words that Buriak dropped from time to time. Sometimes he stopped at the edge of the stage and spoke into the darkness “We did it”. The stadium sighed in admiration. Buriak turned away and went into the back of the stage. Then he went back. He said, “We could do it”. And it lasted seven hours.
Source: Kommersant-Money, 25 October 2000


In 2001, businessman Dmitry Buriak, who earned his net on dietary supplements sales in the network marketing system, decided to diversify his business. He paid attention to the rapid growth in soft drinks market (since 1999 by one billion liters annually) and realized that it was a promising field: using the additive, those as dietary supplements, only liquid ones, one could produce not “common” water, but water for specific groups of consumers, like athletes, pregnant women with osteoporosis, etc.
Buriak hired Aleksandr Garagaty, a former director of a PepsiCo plant, and spent a year and a half in search of the site with good artesian water in the suburbs of Moscow. Aqua Vision brand was developed by a team of marketers enticed from the Russian juice company, run by Igor Burgard’s Lebedyansky. BotaniQ umbrella brand drinks were to be available at every price point: Original fruit sauce – in premium products, 1QQ juice - in a segment of one hundred percent juice, Everyday - in juice drinks markets.
The plant started production in April 2007. Buriak had great plans then. But in July 2007, a Greek company purchased Aqua Vision. In addition to production facilities and brands, Coca-Cola HBC
also purchased already paid advertising contracts.
The deal was very profitable for Buriak: he invested no more than 130 million euro in the plant, but sold it for more than 200 million.
According to analysts, Coca-Cola HBC significantly overpaid: the whole plant was worth 100-120 euro million maximum.
Source: FORBES, 3 January 2008
At the end of 2006 Buriak purchased 50% of First Ukrainian Development, a Ukrainian developer company, later renamed as DeVision.