ThepositivewouldbethatPorschecarenginesareextremelyreliable.TheyarebySocialFactors.Theircustomerserviceisoutstanding.CustomerswanttoshowtheirfinanciallysecuredstatusandbeexcludedfromthecrowdthroughowningaPorsche. AbrandlikePorschecaneasilysetstandards.Overtheyearsthecompanyhasmanagedtocreateabrandwhichthousandsofpeopleaspiretochaseandbecomeapartof.Otherthanthat,Porschealsoworksavidlyininnovation,andbringsoutnewcarsthatarenothingshortofrevolutionary.ExamplesincludethePorscheCayenne,whichwasstatedtobethePorscheofSUVs,somethingthatfeelsnothinglikearegularSUV,anddrivesmagnificentlylikeatraditionalPorsche.Positiveattitudesforabrandlikethisareeasytodevelop.PorschehasalsoshareditsinnovationswithmotorcompanieslikeHarley-Davidson,andhelpedthemincreatingbetterenginesfortheirmotorcycles.Moreover,Porschenevercompromisesonquality, allowingthemtostrivefortheBestintheBestofCarsoftheirkindandAccordingtotheirMotto, 'Thereisnosubstitute' whenitcomestoPorsche.Thiscanprovetocreateaverypositiveimageaboutthebrand.Thecompanyseeksoutandseparatestheoneswhoareunique,wholookforthethrillindriving,andcanseetheirimagereflectedonthecar.Thistherefore,differentiatesthepeoplewhocanandcannotaffordPorschesveryeasily
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