Corporate Culture: The Invisible Asset 3
2 Culture Management Foundations 26
3 Culture Management Process and Tools 46
4 Managing the Customer Orientation Dimension of Culture 75
5 Managing the People Orientation Dimension of Culture 92
6 Managing the Performance Standards and Accountability
Dimension of Culture 109
7 Managing the Innovation and Change Dimension of Culture 135
8 Managing the Company Process Orientation Dimension of Culture 152
9 The Dark Side of Corporate Culture 174
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