Question 1 : identify the management, organization, and technology factors responsible for impeding adoption of internal corporate social networksManagement: Employees are custom to collaborating and doing business in more traditional settings need an enticement to use social software ( facebook , Twitter, instagram ). Most companies are not providing that incentive: Only 22 percent of social software users believe technology to be necessary to their jobs.Organization: Companies that have tried to deploy internal social networks have found that employees are used to doing business in a certain way and overcoming the organizational inertia can prove difficult. Enterprise social networking systems were not at the core of how most of the surveyed companies collaborateTechnology: Ease of use and increased job efficiency are more important than peer pressure in driving adoption of social networking technologies.Content on the networks needs to be relevant, up-to-date, and easy to access; users need to be able to connect to people that have the information they need, and that would otherwise be out of reach or difficult to reach
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