Here are just a few of the many adv

Here are just a few of the many advantages social media has over traditional media.

Advantages of social media for business
Social media is becoming an indispensable part of the marketing mix for many businesses and one of the best ways to reach customers and clients.
Social media platforms, such as blogs, Facebook, Twitter and YouTube have a number of benefits for companies and are fast overtaking traditional media formats such as print and TV ads, brochures, flyers and email campaigns.

1. Social media is an easy way to learn about your audience
For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools like Facebook Insights in Hootsuite you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.

2. Social media helps target audiences more effectively
3. Social media helps find new customers and expand your audience
4. Social media allows you to receive instant feedback from your customers’ perspective
5. Improve market intelligence and get ahead of your competitors with social media
6. Social media can help increase website traffic and search ranking
7. Share content easier and faster with social media
Advantages of Social media in education
1. Social media tools and networking sites encourage students to interact with each other, share ideas and to express their creativity.
2. Social media helps to establish enduring relationships with real people.
A few examples are:
• Facebook can help students overcome isolation that otherwise might lead them to leave school.
• Twitter can provide shy students with information about events that facilitates face-to-face encounters with other students. Such personal interactions can create and sustain a sense of belonging
• These relationships created over social media can be fostered on the community level too.
• “The Internet and social media train our brains to skim and scan” (Connelly, 2011). Due too the big amount of information available on social media sites, students learn to discern easily between what is useful for them and what is not.
• Because is easy to use and accessible from virtually everywhere and at any time, social media improves communication among students and teachers.
• Social media helps preparing students for successful employment.
Advantages of Social Media in Healthcare
• Establish patient connections
• Engage a targeted audience and grow relationships
• Speak to individuals with common healthcare interests and issues
• Provide a friendly, low-key environment for timely interaction
• Demonstrate advocacy, thought leadership and professional opinions
• Facilitate service and not selling
• Solicit ideas and exchange timely information
• Provide awareness and education about specialty and experience
• Promote a healthy lifestyle, compliance and personal health management
• Facilitates emergency/crisis/disaster communications
• Fundraising information, as appropriate, for non-profit and foundation purposes
Advantages of social media in Politicis
. Social media ensure that mainstream media sources no longer monopolize information channels
Social Media May Enable Citizens to Become More Effective Political Actors
Social Media May Help Legislators to Better Represent Citizens, and Governments to Better Serve the Public’s Needs
Because social media offer low-cost and user-friendly means of conducting an ongoing dialogue between citizens and their representative figures and institutions, some argue that social media will grant decision-makers a more sophisticated understanding of the public’s interests and needs.
Social Media May Engage Youth in the Democratic Process
Advantages of social media on communication
Social media are used to document memories, learn about and explore things, advertise oneself and form friendships. For instance, they claim that the communication through internet based services can be done more privately than in real life
Content creation provides networked individuals opportunities to reach wider audiences. Moreover, it can positively affect their social standing and gain political support. This can lead to influence on issues that are important for someone. As a concrete example of the positive effects of social media, the authors use the Egyptian revolution in 2011, where people used Facebook to gather meetings, protest actions, etc.[44]
What is important is that networked individuals create, edit and manage content in collaboration with other networked individuals. This way they contribute in expanding knowledge. Wikis are examples of collaborative content creation.