Setting the transfer price at the unit variable cost of the supplying division will motivate the divisional
managers to operate at the optimum output level for the company as a whole, provided that the supplying
division manager is instructed to meet the demand of the receiving division at this transfer price.
Although the variable cost transfer price encourages overall company optimality it is a poor measure of
divisional performance. At a variable cost transfer price of £11 per unit the profit computations for each
division will be as follows:
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