However objective we believe oursel

However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. (35)________, we are easily influenced by the people around us.
There is nothing (36)___________ with this. It is probably a smarter way to make decisions than (37)________ on only our own opinions. But it does make life hard for companies. They have long understood that groups of friends and relatives tend to buy the same products, but understanding the reasons has been tricky. It is because they are so similar with (38)_______ to how much money they make and what television ads they watch that they independently (39)________ at the same decision? Or do they copy one another, perhaps (40)______ envy or perhaps because they have shared information about the products?
Research in Finland recently found overwhelming evidence that neighbours have a big influence on buying decisions. When one of a person抯 ten nearest neighbours bought a car, the chances that that person would buy a car of the same brand during the next week and a half (41)__________ by 86 per cent. The researchers argued that it was not just a (42)_________ of envy. Used cars seemed to attract neighbours even more than new cars. This suggested that people were not trying to (43)_______ up with their neighbours, they were keen to learn from them. Since used cars are less reliable, a recommendation of one can (44)________influence a buying decision.
Question 35: A. What抯 more B. Instead C. Unlike D. In place
Question 36: A. wrong B. silly C. bad D. daft
Question 37: A. basing B. trusting C. supposing D. relying
Question 38: A. connection B. regard C. relation D. concern
Question 39: A. reach B. come C. arrive D. get
Question 40: A. for B. as to C. out of D. about
Question 41: A. boosted B. rose C. enlarged D. lifted
Question 42: A. thing B. point C. matter D. fact
Question 43: A. keep B. stay C. hold D. follow
Question 44: A. fiercely B. strongly C. firmly D. intensely

However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. (35)________, we are easily influenced by the people around us.
 There is nothing (36)___________ with this. It is probably a smarter way to make decisions than (37)________ on only our own opinions. But it does make life hard for companies. They have long understood that groups of friends and relatives tend to buy the same products, but understanding the reasons has been tricky. It is because they are so similar with (38)_______ to how much money they make and what television ads they watch that they independently (39)________ at the same decision? Or do they copy one another, perhaps (40)______ envy or perhaps because they have shared information about the products?
 Research in Finland recently found overwhelming evidence that neighbours have a big influence on buying decisions. When one of a person抯 ten nearest neighbours bought a car, the chances that that person would buy a car of the same brand during the next week and a half (41)__________ by 86 per cent. The researchers argued that it was not just a (42)_________ of envy. Used cars seemed to attract neighbours even more than new cars. This suggested that people were not trying to (43)_______ up with their neighbours, they were keen to learn from them. Since used cars are less reliable, a recommendation of one can (44)________influence a buying decision. 
Question 35: A. What抯 more B. Instead C. Unlike D. In place 
Question 36: A. wrong B. silly C. bad D. daft 
Question 37: A. basing B. trusting C. supposing D. relying 
Question 38: A. connection B. regard C. relation D. concern 
Question 39: A. reach B. come C. arrive D. get 
Question 40: A. for B. as to C. out of D. about 
Question 41: A. boosted B. rose C. enlarged D. lifted 
Question 42: A. thing B. point C. matter D. fact 
Question 43: A. keep B. stay C. hold D. follow 
Question 44: A. fiercely B. strongly C. firmly D. intensely

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However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. (35)________, we are easily influenced by the people around us. There is nothing (36)___________ with this. It is probably a smarter way to make decisions than (37)________ on only our own opinions. But it does make life hard for companies. They have long understood that groups of friends and relatives tend to buy the same products, but understanding the reasons has been tricky. It is because they are so similar with (38)_______ to how much money they make and what television ads they watch that they independently (39)________ at the same decision? Or do they copy one another, perhaps (40)______ envy or perhaps because they have shared information about the products? Research in Finland recently found overwhelming evidence that neighbours have a big influence on buying decisions. When one of a person抯 ten nearest neighbours bought a car, the chances that that person would buy a car of the same brand during the next week and a half (41)__________ by 86 per cent. The researchers argued that it was not just a (42)_________ of envy. Used cars seemed to attract neighbours even more than new cars. This suggested that people were not trying to (43)_______ up with their neighbours, they were keen to learn from them. Since used cars are less reliable, a recommendation of one can (44)________influence a buying decision. Question 35: A. What抯 more B. Instead C. Unlike D. In place Question 36: A. wrong B. silly C. bad D. daft Question 37: A. basing B. trusting C. supposing D. relying Question 38: A. connection B. regard C. relation D. concern Question 39: A. reach B. come C. arrive D. get Question 40: A. for B. as to C. out of D. about Question 41: A. boosted B. rose C. enlarged D. lifted Question 42: A. thing B. point C. matter D. fact Question 43: A. keep B. stay C. hold D. follow Question 44: A. fiercely B. strongly C. firmly D. intensely

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