It was during the 2012 London Olympics when Nike launched an advertising campaign under the slogan “Find your greatness.” After the one-minute television showcase, Nike’s Youtube channel was bombarded with visitors. The campaign consisted of short, minute-long videos, featuring “everyday athletes” from all over the world including South Africa, Jamaica, China, and many more. According to the Mail Online, the most popular ad in the campaign, titled “The Jogger,” received close to one million hits.
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