(5) Making the hair silky smooth: W

(5) Making the hair silky smooth:
When using a shampoo product, customers will be unhappy if his hair but clean dandruff but hardening. They want more than that, they want to just clean the dandruff has silky smooth despite the relatively level. The vast majority of today's customer wants to save time as well as money, they want a shampoo that meets all their needs at a pretty good level. If a shampoo only specializes in treatment of dandruff or cleaning the scalp will not have a competitive advantage in the market while other brands are trying to bring more features into their products. Eventually, clients will abandon a brand if that brand's products do not meet their needs.
(6) the trusted brands:
The brand not only has positive effects when carrying the message of each type of goods and specific services, but also contribute to creating separate properties, helping consumers choose products.
Good management of a brand is also well managed the trust in clients so that they can choose to buy a product that does not carry the mood tossing and worry about the quality. Reputation has been hard, keep the good is also harder. And of course the brand reputation also found was that the trust of customers is vital. The companies understand that, when consumers are satisfied, they will become loyal customers with the brand, helping to increase sales for your business. Therefore, enterprises need to maintain the confidence of customers to the brand being conveyed and honest. To the consumers, they are also very practical because to them, brand has a good reputation would help them avoid unwanted risks.