Even though organizations routinely use many types of hardware and software to
enhance communications, they need to take advantage of new technologies and adjust exist-
ing systems to serve the special communications needs of customers and project teams. In
addition to diverse customer and project needs, they also have to address the changing expec-
tations of consumers and the workforce. For example, several television shows have har-
nessed communications technology to engage their audiences by letting them vote online or
via telephone for their favorite singers, e-mail celebrities, or access information on their Web
sites. Many people, especially younger people, use instant messaging or cell phone text mes-
sages every day to communicate with friends. Some business and technical professionals also
find instant messaging and text messaging to be a useful tool for quickly communicating with
colleagues, customers, suppliers, and others. Web logs, or blogs, are easy-to-use journals on
the Web that allow users to write entries, respond to another poster s comments, create links,
upload pictures, and post comments to journal entries. Blogs have also become popular as a
communication technology. If television shows and non-technical people can use advanced
communications technologies, why can t project stakeholders
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