India’s call centres have a lot to answer for, according to the traditionalists. Not only has the booming sector helped spawn a brash new generation of profligate consumers, they say, but its revolving-door work culture is undermining virtues such as loyalty, hierarchy, patience and discipline.
Such anxieties might appear futile in view of the fact the sector has almost quadrupled its headcount in the past three years to more than 350,000 employees and looks set to continue expanding at 50 per cent a year.
But in a different way such concerns are also becoming the chief headache of Indian call centre managers.
Attrition rates, particularly in the larger hubs of Bangalore, Delhi and Mumbai, have jumped to more than 50 per cent a year in the past 18 months.
This is still comfortably below the worst rates in western centres, where it could exceed 100 per cent.
But it is posing serious challenges to India’s increasingly stretched human resource managers.
đang được dịch, vui lòng đợi..
