Venture capital is high-risk, high-return investing. In pursuit of high returnswhile managing risk, VC professionals need to understand that many deals faildue to poor strategic planning and a lack of vision. Too often VC fund managersget bogged down in details, ignoring the big picture. Venture capitalists needto define their goals and source the myriad of prospects in order to find a goodmatch with the best financial and strategic edge, before engaging in a costlyand time-consuming evaluation process. Once this phase is completed, manyVC firms evaluate potential investments based on four fundamental criteria:management, marketing, products, and financial opportunity
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