Earlier this week, Google released survey data that asserts search has indeed become a primary resource for smartphone owners. In addition, it’s the most frequently used shopping tool for mobile consumers, according to the findings.
Earlier this year, Google polled 1,000 smartphone users “several times a day for a week” (throughout the day) to understand their mobile shopping behaviors. The company says it collected more than 14,000 responses in the process
Here’s the major finding: “Not only is search the most used [mobile] resource, it’s the resource 87 percent of people turn to first.” The chart below reflects the hierarchy of tools and resources mobile consumers utilized to fulfill their shopping needs.