Over the past few decades, economie

Over the past few decades, economies have boomed throughout the world. In modern societies,
people have become increasingly affordable, financially wealthy to purchase branded clothes, cars
and other famous commodities. Many adopt a view that this trend has positive contribution on
national economic performance; while others argue that it can mislead young generations from the
true values of society. In the following essay, motivating reasons of this phenomenon will be
discussed, along with its influences.
Firstly, it is important to recognize that no sooner do people wear fashionable clothes and luxurious
cars, they can win other’s respect and admiration, envy. Thanks to this, users of well-known brands
have more life opportunities and confidence. Secondly, another reason that has fuelled this trend is
the improved living conditions. In fact, the continued increase in personal income gives people
higher expectation for quality of life, and growing appetite for branded products. The story of
mushrooming economy and increasing popularity of world-class products in China could be cited as
a good example for this.
Positively speaking, this fad is beneficial to both fans of famous brands and society as a whole.
People who desire to possess such goods will try their best to make money to spend on desired
products regardless of the continuously upgraded appearances. This makes people more selfmotivated, self-oriented. To modern society, this is a telling example for human creativity,
imagination and innovation. This is how the entire world is progressing for more promising,
brighter future.
However, it is to bring problems. Young people who are obsessed with famous brands are prone to
judge others through the pure appearance and usage of branded goods, rather than real abilities or
precious characteristic. This is a misguided belief, as the saying goes “do not judge a book by its
cover”. Not only does it mislead people but also widens the gap between the haves and have-nots.
As a result, it intensifies the feature of hierarchical society and poses threat to the solidarity of
community.
In brief, the usage of high brand products is because of the improved living standards, which has
both good and bad impacts.