After agreeing to the general layout and navigational characteristics of the
WebStore, the session then turned its focus to the basic system capabilities. To
assist in this process, systems analysts from the information systems department developed a draft skeleton of the WebStore based on the types of screens
and capabilities of popular retail Web sites. For example, many retail Web sites
have a “shopping cart” feature that allows customers to accumulate multiple
items before checking out rather than buying a single item at a time.
In addition to the WebStore capabilities, members of the sales and marketing
department described several reports that would be necessary to manage customer accounts and sales transactions effectively. In addition, the department
wants to be able to conduct detailed analyses of site visitors, sales tracking, and
so on. Members of the operations department expressed a need to update the
product catalog easily. These collective requests and activities were organized
into a system design structure called the Site Managementsystem, summarized
in Table 5-7. The structures of both the WebStore and Site Management systems
will be given to the information systems department as the baseline for further
analysis and design activities.
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