“the process of searching for, acqu

“the process of searching for, acquiring, and absorbing both
tacit and explicit information and translating it into knowl-
edge which is then applied to some purpose” (Liesch and
Knight 1999, p. 385). Two key components of knowledge
internalization are (1) comparison and interpretation and (2)
use of information for making decisions (Davenport and
Prusak 2000; Liesch and Knight 1999). In the context of this
research, we define “Internet-based knowledge internaliza-
tion” (or simply “knowledge internalization”) as the process
in which information obtained from the Internet is compared
with other sources, interpreted collectively, and used for
making international business decisions.