Computer-Aided design (CAD) and Virtual RealityComputer-Aided design(CAD) is the use of computers to interactively design products and prepare engineering documentation. CAD software allows designers to save time and money by shortening development cycles for virtually all products. The speed and ease with which sophisticated designs can be manipulated, analyzed and modified with Hospitality firms, such as hotel, are an ideal example of an industry that could benefit from enhanced customer experiences. The emergence of "boutique" hotels during recent years is an excellent example of an innovative offering in an otherwise standardized industry. The boutique hotel typically features a contemporary or minimalist décor while also offering many additional lifestyle amenities. Hotel guests tend to perceive boutique hotels as stylish locations for which they are willing to pay premium room rates.Each of the boutique hotels by Joie de Vivre Hospitality in San Francisco and the northern California region prcvides unique experiences to its customers.The company's mission staternent (related to the company name), "creating opportunities to celebrate the joy of llfe," is demonstrated very clearly by each hotel it operates. Each of the hoiels has unique visual styleq uncompromising designr principles, one-of-akind amenities, and personalized service. For example, the Phoenix Hotel is designed according to a "rock'n'roll" theme.The company was started by its current CEO, Chip Conley, when he opened the rock 'n' roll-themed Phoenix Hotel in San Francisco in 1987. Overthe last two decades, Phoenix Hotel has regularly hosted many well-known celebrities,uch as Norah Jones, Red HoChili Peppers, and Keanu Reeves
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