L E A R N I N G O B J E C T I V E SAfter reading this chapter, you should be able to• Discuss the source of competitive advantage• Identify and explore the role of effi ciency, quality,innovation, and customer responsiveness inbuilding and maintaining a competitive advantage• Explain the concept of the value chain• Understand the link between competitive advantageand profi tability• Explain what impacts the durability of acompany’s competitive advantage
đang được dịch, vui lòng đợi..