Amazon.com, Earth's biggest online retailer, earns billions of dollars of revenue each year estimated at one-third of sales from its "personalization technologies" such as product recommendations and computer-generated e-mails.At AutoZone, decision makers are using new software that gleans information from a variety of databases and allows its 5,000 plus local stores to target deals and hopefully reduce the chance that customers will walk away without making a purchase. AutoZone's chief information officer says, "We think this is the direction of the future." It's not just businesses that are exploiting big data. A team of San Francisco researchers was able to predict the magnitude of a disease outbreak halfway around the world by analyzing phone patters from mobile phone usage.
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