Viktor Lemberger MKTG 640 Some offe

Viktor Lemberger MKTG 640 Some offerings rotate in and out of the warehouse based on season, and other factors. As a result, members tend shop more often to see what is new to the warehouse. Price:
Costco’s philosophy is to aggressively buy from a handful of vendors, then drive the cost down for
members and sell in volume. Costco refuses to mark up any item more than 14%, in contrast to supermarkets and department stores, which often carry markups of 25% to 50%. Individual memberships can be purchased for an annual fee of $50, up from $45 since May of 2006. Business memberships can also be purchased for $50 per year, with add-on membership cards available for an annual fee of $40. Finally, Executive memberships are available to all members in the U.S and Canada for an annual fee of $100. Distribution: The Costco Wholesale Corporation is based in Issaquah, Washington. They have 504 store locations as of December 2006, with 371 warehouses in the United States, 70 in Canada, 5 in Japan, 5 in South Korea, 4 in Taiwan, 19 in the United Kingdom, and 30 in Mexico. Being located on prime real estate sites is not a top priority of Costco. The belief is that their low prices will attract customers rather than the location or elaborate facilities. Costco has had success using an infill strategy when selecting an area to build a warehouse. An infill strategy is the use of land within a built-up area for further construction (Wikipedia.com). They have learned that their stronger markets can support increasing numbers of their warehouses in closer proximity to each other. Furthermore, Costco enters new markets, but they do not do it as aggressively compared to entering existing markets. Costco is tentative when entering new markets because they rely on word-of-mouth advertising, and they are fearful of the lack of familiarity with the warehouse. Obviously, it would hurt their business if they are not able to reach their target market. Promotion: a. Advertising: Costco limits its advertisement to direct mail to potential new customers. Forming and maintaining good cust
omers relations is a key part of Costco’s business, most advertising is done

Viktor Lemberger MKTG 640 through word-of-mouth after a membership base has been established. Word-of-mouth is where Costco obtains most of their customers. b. Public Relations: Costco allows their customers to sample many of their products as they walk through their warehouse. It gives customers the ability to try a product risk-fee. Wall Street analysts have criticized Costco for many years for treating employees too well and offering generous benefits at the expense of their investors. In March of 2007, the lowest wage will increase 10 percent to $10.50 an hour and the top scale will rise 4.3 percent to $20. On the other hand, many customers continue to shop at Costco because of how well they treat their employees. Costco provides their customers with a 100% satisfaction guarantee on memberships and merchandise. They will provide a complete refund at the purchase price if the customer is not completely satisfied, with the exception of electronics after 90 days. c. Personal Selling: When a Costco warehouse opens in a given location, marketers contact businesses around the area to see if they would be interested in becoming a member. When it comes to Costco employees selling goods and services at their warehouses, they are generally informative, cheerful, and
are known for their experience because of Costco’s low turnover rate. The difficult part is that they are
very thin on the floor and it may be difficult to locate an available employee. d. Sales Promotion: Costco limits its marketing and promotional activities to new warehouse openings. They do use direct marketing to existing customers to promote merchandise. The Executive Membership program offers additional benefits to customers. They receive an annual 2% Reward on most Costco purchases, and extra benefits on member services. Costco and American Express have come together to offer even more benefits to small business owners that have a membership with Costco. They are providing businesses the ability to purchase a TrueEarnings (SM) Business Card. The card offers businesses 5% annual rebate for gasoline purchases, 3% cash back for dining, 2% cash back for traveling on airlines, for hotel stays, car rentals and cruises, including booking through a travel agency; and 1% cash back virtually everywhere else, inside or outside of Costco warehouses. Contingency Plans When striving to achieve their mission statement, Costco will follow their Code of Ethics in every aspect of their business. Their Code of Ethics is to (1) obey the law, (2) take care of their members, (3) take care

Kết quả (Việt) 1:

Viktor Lemberger MKTG 640 một số dịch vụ xoay trong và ngoài nhà kho dựa trên mùa, và các yếu tố khác. Kết quả là, thành viên có xu hướng tặng thêm thường xuyên để xem những gì là mới để các nhà kho. Giá:Triết lý của Costco là tích cực mua từ một số ít các nhà cung cấp, sau đó lái xe chi phí xuống chomembers and sell in volume. Costco refuses to mark up any item more than 14%, in contrast to supermarkets and department stores, which often carry markups of 25% to 50%. Individual memberships can be purchased for an annual fee of $50, up from $45 since May of 2006. Business memberships can also be purchased for $50 per year, with add-on membership cards available for an annual fee of $40. Finally, Executive memberships are available to all members in the U.S and Canada for an annual fee of $100. Distribution: The Costco Wholesale Corporation is based in Issaquah, Washington. They have 504 store locations as of December 2006, with 371 warehouses in the United States, 70 in Canada, 5 in Japan, 5 in South Korea, 4 in Taiwan, 19 in the United Kingdom, and 30 in Mexico. Being located on prime real estate sites is not a top priority of Costco. The belief is that their low prices will attract customers rather than the location or elaborate facilities. Costco has had success using an infill strategy when selecting an area to build a warehouse. An infill strategy is the use of land within a built-up area for further construction (Wikipedia.com). They have learned that their stronger markets can support increasing numbers of their warehouses in closer proximity to each other. Furthermore, Costco enters new markets, but they do not do it as aggressively compared to entering existing markets. Costco is tentative when entering new markets because they rely on word-of-mouth advertising, and they are fearful of the lack of familiarity with the warehouse. Obviously, it would hurt their business if they are not able to reach their target market. Promotion: a. Advertising: Costco limits its advertisement to direct mail to potential new customers. Forming and maintaining good customers quan hệ là một phần quan trọng của doanh nghiệp của Costco, hầu hết các quảng cáo được thực hiện Viktor Lemberger MKTG 640 thông qua word-of-miệng sau khi một thành viên cơ sở đã được thành lập. Word-of-miệng là nơi Costco lấy được hầu hết khách hàng của họ. sinh quan hệ công chúng: Costco cho phép khách hàng của họ để nếm thử nhiều sản phẩm của họ khi họ đi bộ qua nhà kho của họ. Nó mang lại cho khách có khả năng để thử một rủi ro sản phẩm-khoản phí. Nhà phân tích Wall Street đã chỉ trích Costco trong nhiều năm cho đối xử nhân viên quá tốt và cung cấp các lợi ích rộng rãi tại các chi phí của nhà đầu tư. Tháng 3 năm 2007, với mức lương thấp nhất sẽ tăng 10 phần trăm đến $10,50 một giờ và quy mô đầu sẽ tăng 4,3 phần trăm đến $20. Mặt khác, nhiều khách hàng tiếp tục mua sắm tại Costco vì tốt như thế nào họ đối xử với nhân viên của họ. Costco cung cấp khách hàng của họ với một đảm bảo 100% sự hài lòng về thành viên và hàng hóa. Họ sẽ cung cấp một khoản hoàn lại đầy đủ với mức giá mua nếu khách hàng không phải là hoàn toàn hài lòng, với ngoại lệ của các điện tử sau 90 ngày. c. cá nhân bán: khi một nhà kho Costco sẽ mở ra trong một vị trí nhất định, nhà tiếp thị liên hệ với doanh nghiệp trên toàn khu vực để xem nếu họ muốn được quan tâm đến việc trở thành một thành viên. Khi nói đến Costco nhân viên bán hàng hoá và dịch vụ tại kho hàng của họ, họ được thông tin nói chung, vui vẻ, vàđược biết đến với kinh nghiệm của họ vì Costco của doanh thu thấp tỷ lệ. Phần khó khăn là họvery thin on the floor and it may be difficult to locate an available employee. d. Sales Promotion: Costco limits its marketing and promotional activities to new warehouse openings. They do use direct marketing to existing customers to promote merchandise. The Executive Membership program offers additional benefits to customers. They receive an annual 2% Reward on most Costco purchases, and extra benefits on member services. Costco and American Express have come together to offer even more benefits to small business owners that have a membership with Costco. They are providing businesses the ability to purchase a TrueEarnings (SM) Business Card. The card offers businesses 5% annual rebate for gasoline purchases, 3% cash back for dining, 2% cash back for traveling on airlines, for hotel stays, car rentals and cruises, including booking through a travel agency; and 1% cash back virtually everywhere else, inside or outside of Costco warehouses. Contingency Plans When striving to achieve their mission statement, Costco will follow their Code of Ethics in every aspect of their business. Their Code of Ethics is to (1) obey the law, (2) take care of their members, (3) take care