Media technology changes with every generation: For example, Mr. McQuitty who is 45 years old, is a television producer. When he was in a college mass communication survey course, our fictional Mr. McQuitty studied books, newspapers, magazines, radio, television, and film. Today, these conventional media have evolved through the advent of digital technology. Mr. McQuitty's daughter, Rachael, wants to start her own online channel. She takes some of her college courses on campus and some online and downloads her textbooks from the Internet. Her world revolves around iPods, textiong, Facebook, YouTube, and Xbox.
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