The "Ice Bucket Challenge," a campaign started by families living with ALS to raise awareness about the disease, greatly benefited The ALS Association, among other organizations fighting the disease. Participants get a large bucket of ice and water poured over them, post a video of the activity on social media, and then nominate someone else to do the same within a set time frame (typically 24 hours) or make a donation to fight ALS.[7] As of August 24, 2014, the ALS Association has reported that during the time period that the "Ice Bucket Challenge" has become popular (July 29 to August 24), $70.2 million have been donated.[8] This is compared to having $2.5 million donated during the same time frame in 2013. Additionally, the association has more than tripled their total donations for the entire year of 2013 (just over $18.1 million) during this 5 week period.