The sustainable business growth is associated with care for the community and markets the
corporations operate in. The companies are involving of CSR in business practices and customers today almost expect companies to be socially responsible. CSR does not give immediate results. The same CSR initiative will also not work for all types of organisations. For a successful CSR initiative requires careful planning and implementation mechanism. Integrating the innovative CSR strategies into different marketing communication strategies to build and sustain a competitive advantage. Thus, CSR becoming a fast-developing and increasingly competitive field, the case for demonstrating corporate responsibility is getting stronger as expectations among key opinion formers, customers and the public are increasing.