The British upper class started the fashion for seaside holidays in the late eighteenth century. The middle classes soon followed them and when, around the beginning of the twentieth century, they were given the opportunity, so did the working classes. It soon became normal for families to spend a week or two every year at one of the seaside resort towns which sprang up to cater for this new mass market. The most well known of these are near to the bigger towns and cities2 .
These resorts quickly developed certain characteristics that are now regarded as typical of the ‘traditional’ English holiday. They have some hotels where richer people stay, but most families stay at boarding houses. These are small family businesses, offering either ‘bed and breakfast’ or, more rarely, ‘full board’ (all meals). Some streets in seaside resorts are full of nothing but boarding houses. The food in these, and in local restaurants, is cheap and conventional with an emphasis on traditional British food. (Rock)
Stereotypically, daytime entertainment in sunny weather centers around the beach, where the children can sometimes go for donkey rides, make sandcastles, buy ice-creams, and swim in the sea. Older adults often do not bother to go swimming. They are happy just to sit in their deck chairs and occasionally go for a paddle with their skirts or trouser-legs hitched up. The water is always cold, and despite efforts to clean it up, sometimes very dirty. But for adults who swim, some resorts still have wooden huts on or near the beach, known as ‘beach huts’, ‘bathing huts’, or ‘beach cabins’, in which people can change into swimming costumes (The perfect summer house). Swimming and sunbathing without any clothing is rare. All resorts have various other kinds of attraction, including more-or-less permanent funfairs.3 (Seaside postcards)
For the evenings, and when it is raining, there are amusement arcades, bingo halls, discos, theatres, bowling alleys, and so on, many of these situated on the pier. This distinctively British architectural structure is a platform extending out into the sea. The large resorts have lighted decorations which are switched on at night. The ‘Blackpool illuminations’, for example, are famous.
Another type of holiday that was very popular in the 1950s and 1960s is the holiday camp, where visitors stayed in chalets in self-contained villages with all their food and entertainment organized for them. Butlin’s and Pontin’s, the companies which owned most of these, are well-known names in Britain. The enforced good humour, strict meal times and events such as ‘knobbly knees’ competitions and beauty contests that were characteristic of these camps have now been replaced by a more relaxed atmosphere.
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