PURPOSE OF VISUAL MERCHANDISINGThe purpose is to attract ,engage, motivate the customers towards making a purchaseBoth goods and services can be displayed to highlight their features and benefitsPRINCIPLES OF VISUAL MERCHANDISINGMake it easier for the customer to locate the desired category and merchandiseMake it easier to self selectMake it possible to coordinate and accessoriesEducate about the product in an effective and creative wayMake proper arrangements in such a way to increase the sale of unsought goodsIMPORTANCE OF VISUAL MERCHANDISING
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