Sell More EffectivelyIt is often easier and more effective to sell more to existing customers than it is to acquire new ones. Once a manager understands why existing customers buy from their company, they can examine ways of getting them to buy more or more frequently. Use research to get as clear a picture of the future as possible. Although it is often difficult to predict with certainty, the more a manager knows about how their customers and market will look in the medium to long term, the more likely they are to successfully build market share.Try to get customers to buy more frequently by adding value to products and services, or get customers to spend more by selling premium products or services that better meet their needs and provide a better return. Also consider offering incentives and price promotions on items that customers usually buy from competitors.Former customers can be won back if a manager finds out why they left and tries to resolve the problem. Perhaps the service was unsatisfactory or the price was beaten by a competitor. Consider ways to make the business more appealing, such as a time-limited discount, but be realistic as it is not worth winning customers back at any cost.
đang được dịch, vui lòng đợi..