All of the remaining decision entries on the market decisions screen are straightforward and the Help screens provide an assortment of useful details. But there are several factors to keep in mind in deciding upon the sales and marketing effort to employ:• The size of your company’s technical support budget affects the caliber of technical support provided to people owning your brand of cameras. The more cameras your company sells, the bigger the technical support budget will need to be (in order to handle the likely rise in requests for technical support). To preserve or enhance the caliber of technical support provided to camera owners, the company’s technical support expenditures per camera sold will need to remain constant or else rise slightly. Declines in technical support per camera sold signal a weaker commitment to good technical support.
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