Surveys of suppliersOne of the issu

Surveys of suppliers
One of the issues with demand surveys is their timeliness, in that acquiring, processing and publishing such extensive volumes of information involves a considerable effort, even with modern technologies, so that the results may not appear until a half-year or more has passed. For business users of these statistics this is often too late, although authorities try to counter this by producing rolling monthly and quarterly statistics. Surveys of the suppliers of tourism services are much more immediate and, although partial in coverage, they can be used as indicators to monitor trends. There is a range of indicators for which regular collection from a statistically determined sample of businesses is impracticable but can be collected from panels of businesses organised by tourist boards. Evidence on short-term trends in such indicators is beneficial for marketing and for monitoring the impact of any sudden shocks to the tourism system. International passenger movements are readily available from aviation authorities, while at the destination indicators may include:
accommodation occupancy data;
business confidence surveys;
attendance at visitor attractions;
state of the market indicators such as average revenue achieved per available room, average
key performance indicators collected from best practice forums.