Commitment to communities
Microsoft scores most highly in the eyes of chief executives for demonstrating commitment to, and investment in, communities.
Among the reasons they give are the work of the Bill and Melinda Gates Foudation, the company's 'respect for local community needs' and the large sums it spends on sponsorship.
'Bill Gates' contributions to charity have dramatically changed the image of Microsoft,' says one CEO. Toyota, in second place, has 'a commitment to train local suppliers and employees, ' says another respondent. Another says the autos company contributes to the protection of the enviroment. Third is Coca-Cola, which 'provides a lot of employment' and 'adapts to the culture of every country'. BP and McDonal's take fourth and fifth place, and GE come sixth.
The next generation of respected companies, says CEO, will be those that develop environmetal technology and medical treatments for global use and that contribute to world peace and safety
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